The Rotary Crocus Campaign started in Rotary International in Great Britain & Ireland.
Initially millions of real crocuses were planted around the country. Then for Rotary Day 2012, the fabric Crocus was trialled. They were an instant success. They were rolled out nationally for Rotary Day 2013 when 20 Districts distributed over 150,000 crocuses raising some £150,000. Now, 4 years later that total stands at around £1,000,000 and the Crocus has been distributed in 15 countries.
The Crocus has the potential to become the instantly recognisable symbol of Rotary, representing our greatest achievement, conquering Polio.