The Rotary Crocus is one of the leading international fundraisers for the End Polio Now Campaign.
Rotary Crocuses are being distributed in 15 countries and have already raised around £300,000 (US$500,000).
They are an easy way for every Club to reach out to your wider community to raise funds and awareness for End Polio Now. At the same time they help to raise the public profile of Rotary.
Fabric crocus buttonholes are offered to members of the public in return for a donation. When donors wear their Crocuses they become walking adverts.
Each Crocus comes on an information card which tells the story of the
eradication programme and Rotary's pivotal role in it. It provides the wearer with the answer to the question 'that's a nice flower, what's it for?'
The Crocus was chosen as the purple colour matched the dye painted on the fingers of children who have been immunised.